This was a fairly minimal site. I consider my target clientele to be individuals and small businesses who need to do what they are good at and not have to spend too much time ensuring they have a web presence. Robert was a minimalist version of this target. I have run advertising campaigns where I talk about how a website backs up and adds detail to a business card and other advertising. Robert wanted very little involvement in “internet stuff”, since most of his work came by word of mouth he didn’t feel it relevant. But some potential customers had tired to find out more about him by looking on the internet (I know thats one of the first things I do). So, in short, we worked on a minimal site, that satisfied this need. Very low maintenance and only three pages of info. Like him “it does what it says on the can” except unlike him thats it, he can do so much more… the web site serves and an introduction. robertcort.patbell.co.uk
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