Site SEO


Search Engine Optimisation is an endless task. At the outset, WordPress is one of the most SEO friendly environments to develop a website. Adding SEO plugins such as All-In-One SEO enables even better SEO but there is no end to what can be done, often with diminishing returns.

Site specific

Content is king in the world of SEO. Google's strategy for scouring the net favours good content. Artificial intelligence matches search phrases and serves the closest matches but also favours other factors such as how many other sites have linked to any given page - (backlinks).

It used to be possible to "keyword stuff" but keywords in the header are largely ignored now. It is possible to build links yourself but Google recognises the quality of the sites from which those links come from and rates your site accordingly. So faking backlinks doesn't work either.

A lot more work can be done on the actual site such as building schemas for each page to help Google interpret each page.  Time consuming but this is one of the add-ons I offer to help build SEO.

Google is constantly upgrading its "secret sauce" for rating sites - even employing real people to check that sites are what they say they are. There is a handbook for these real people to follow that is very detailed and if your site is rated badly you can drop in Google rating drastically. Any false SEO tactics on your site, misrepresentation, false backlinks or even keyword stuffing - once detected will result in a downgrade that is very difficult to appeal against.

Be wary of SEO "experts", in my opinion, they're a desperate dying breed clutching at straws to maintain their purpose. Backlinks have always been google's bread and butter analysis parameter and lots will try to sell you various methods tools or whatever. SEO businesses are in trouble because essentially they are redundant, if not actually now, then soon. Google's purpose in terms of search ranking at least, is to give the user the most meaningful search results. They have their secret algorithms and an army of real people who check sites at random and any that suddenly rise up the rankings. Any site caught gaming the system get totally delisted. I have heard of people hiring SEO consultants and getting delisted because those consultants used suspect backlink lists. It takes months if not years to recover. Also they have a rampup strategy now so that your actual ranking isn't gamed from the beginning so that at 15 weeks it perhaps a third of its final 35 week level. So in the beginning interest will seem to build gradually and eventually plateau. At this point perhaps some marketing strategy change might be called for. As an asside google's last algorithm change in Nov 2018 really hit the alternative health sites - so that searching for a specific health problem is no more likely to find the genuine medical sites with reputation rather than the bullshit ones. Of course you can still put in "alternative cancer therapy" and find those if you want.

Anyway, its all about reputation - your content needs to reflect the purpose of the site, it need to be referred to by other sites of reputation. A good way to spend time is when you publish a particular lesson/course/blog - wait a week and then put summaries into Pinterest, FB, LinkedIN etc all backlinking to your site. That week allows for google to "identify" the "canonical" or source as it were. Perhaps you could pay someone to enhance this process but beware of my example about delisting. If you cheat, google will catch you," maybe not today, maybe not tomorrow but soon and" (perhaps not "for the rest of your life" but... 🙂 Buying ads helps but ultimately its down to genuine site reputation. No tricks like buying backlinks or keyword stuffing (even keyword strategies are considered defunct - unless you're are an SEO "expert") work in the long run. Essentially, good content that people will want to read is all that matters.

Windows for absolute beginners

I recently helped someone with a computer problem. They had been using a computer one way or another for about 10 years apparently. Yet, they referred to their “main screen” which was in fact their webmail (ie the gmail web site in a browser). Entered website addresses into their google search box and chose from the “found” list. Also didn’t know who Microsoft were and why they kept sending messages. If you are thinking “well d’uh” then read no further, but otherwise the rest of this blog might inform you. This user was not dumb, but had jumped into the Windows swimming pool deep end and doggy paddled his way around. If you read on, hopefully I’ll at least help you swim without splashing too much!

Start up

Lets start with the act of turning your machine on. Even this is not always obvious since it can depend upon how you shut down but lets assume that you have shut everything down and are starting from the real start.
The first thing you will see depends upon the machine, but there is always some image or white on black text before Windows itself loads. At this point you can press a key to produce a system menu that can let you get into the actual BIOS (basic in/out system) setup not Windows but the “raw” mechanics of the machine itself. The key to press will vary, it might say briefly on the bottom screen otherwise enter your computer make and model and BIOS configure into google to find it. But if you are reading this far then… DON’T – it’s way above your pay-grade.

The next thing you can do at this beginning stage is repeatedly press the F8 key to interrupt the Windows startup to access the various safe modes (including the last working configuration). If you have just installed something (usually hardware but sometime software) that is preventing you from getting into Windows. Windows 8 and 10 are far more clever at detecting problems and may well go into a recovery menu anyway. I will look at this in another blog. For now lets assume you have started up and are now sitting at your login screen?

Login, Desktop and the Start Menu

Not logging in? OK but it IS an extra level of security and you can set a number of ways to login in Windows 10 (I for instance use a 4 digit PIN with a password as backup). Again… another blog. So you have logged in and the screen you now see is called the Desktop (except Windows 8 where it will be a version of the start menu Microsoft call Metro - targeted at touch screens, click the “tile” saying desktop and read on).


Taskbar, Internet Browsers and Search Engines

OK on the desktop you will have a taskbar along a side/bottom/top of the screen This will always have a perspective view of a window, often called the start button and if clicked will pop up the start menu (as will the key with the same icon on the lower left of your keyboard). See here for more on the task bar. Either on the task bar or on the start menu will be a blue e (hover over it with the mouse and it will either say Edge (in Windows 10) or Internet Explorer. Either way this is your Internet Browser. The program that accesses the internet. There are others, FireFox, Opera, Safari (iPad and Macs), Google Chrome (often described by users as google and mistaken for the search engine itself, but Google make Chrome and they also provide a search engine, they are NOT the same thing). When you start up Edge it present you with a long white box that says “Search or Enter web address” which means, if you just type a word or phrase it will use a “search engine” (out of the box this will be Microsoft’s Bing) if you type an actual web address (or URL as it is often referred to, Uniform Resource Location fyi) such as (you usually don’t need to enter the www now, its assumed). This will take you directly to the Google search engine. If you type it will go to the google mail login page (where your mail is stored on the “internet” – another blog!) a web site in other words. When someone tells you to “google something” they usually just mean any search engine (bing, yahoo, google and a whole range of others).

The search engine is your friend

OK, so now you know the difference between your desktop, your browser, a web page/site and a search engine. If you have a problem (and I mean ANY problem) type it into your search box and see the list of possible answers. Like asking a question in a pub, not all answers are correct. The first few might be paid advertising (but can still be your answer) the next are ranked (using a complex algorithm, later blog?). If you have a problem on your computer by all means contact me but first you might like to “google” it. The solution might be simple.

Turning your computer off

Shutting down, turning off, whatever you call it, there are three options as far as windows is concerned.


Which will save all of your current session to a special hidden part of the disk and power everything down.

On the plus side:

  • when you start up you are exactly where you were before.
  • you are not wasting power

On the down side:

  • shutting down and starting takes longer
  • you are not allowing Windows to do its background housekeeping


Which will turn off all non-essential power except a small trickle to keep your session alive.

On the plus side:

  • when you start up you are exactly where you were before.
  • shutting down and starting is fast

On the down side:

  • you are wasting power and your battery could go flat
  • you are not allowing Windows to do its background housekeeping



Which will turn off all power.

On the plus side:

  • you are allowing Windows to do its background housekeeping
  • you are not wasting battery power

On the down side:

  • shutting down and starting is slow (normal actually)
  • you are allowing Windows to do its background housekeeping

There is also Restart which shuts down completely and then restarts.

You also have options about what happens when you close the lid or press the power button. Type Power Options into windows search (the magnifying glass). You have a lot of options depending upon whether on battery power or plugged in. Personally whether plugged in or not I like the lid to do nothing and the power button to shutdown.

Oh and if everything seems stuck you have a last resort to hold your machine's power button down and force a shut down.

The Windows Taskbar part two

Lets look at the functions of the taskbar from left to right (or top to bottom if you’ve moved it to the side).


Windows 7 Taskbar



Windows 8 Taskbar and part of the Start/Metro screen



Windows 10 Taskbar


  • On the far left is the window flag icon, clicking this will have the same effect as pressing the flag key on the keyboard. The start menu will pop up (Windows 8 used a full screen equivalent, baffling and reviled by to many called Metro which Microsoft intended as an interface for all devices – phone, tablet, laptop and desktop – its main problem is that it assumes touch screen functionality an issue for the usual desktop and most laptops) I will discuss the start menu in a later blog.
    • In Windows 10 the next item on the taskbar is a “Search Windows” field. This may be set to “Ask Cortana” a voice activated “guide” that defaults to searching the web and other annoying traits (disabling Cortana in a later blog!). This is one of many ways to access an installed program or function. Start typing its name and it will do a pretty good job of showing you what you have on your machine and also options on the internet beyond.
    • Again, in Windows 10 only, the next item is an icon showing a window outline with two behind; this is the Task View and will do the same as [alt][tab] showing currently running programs (which can be clicked to select)
  • Now starts the bulk of the taskbar showing… tasks. The first icons will be the Quick Launch icons (placed there by dragging an icon from the desktop or explorer (with a hint or question about pinning it to the taskbar). After these come the running tasks (again selectable by clicking). In Windows 10, if you have clicked a Quick Launch icon and it is running, it will be underlined (such as the three rightmost icons in the Windows 10 taskbar image above).


Right clicking on the quick launch icons allows you to unpin, or if running, show some task specific options as well as close all windows.


Right clicking on a blank area of the task bar gives options for managing the taskbar as well as the Task Manager (I’ll look in more detail at this in a later blog)

The final two items on the far right of the taskbar are the notification area and the clock which I will cover later.

Robert Cort

This was a fairly minimal brochure site. I consider my target clientele to be mostly individuals and small businesses who need to do what they are good at and not have to spend too much time ensuring they have a web presence. Robert was a minimalist version of this target. I have run advertising campaigns where I talk about how a website backs up and adds detail to a business card and other advertising. Robert wanted very little involvement in “internet stuff”, since most of his work came by word of mouth he didn’t feel it relevant. But some potential customers had tired to find out more about him by looking on the internet (I know thats one of the first things I do). So, in short, we worked on a minimal site, that satisfied this need. Very low maintenance and only three pages of info. Like him “it does what it says on the can” except unlike him thats it, he can do so much more… the web site serves and an introduction.

The Windows taskbar

When you first get your computer with Windows already installed, along the bottom of the screen is the Taskbar.  Window 7 and later combine this bar with the quick launch menu (before ie XP and 95, the task bar solely showed the currently running programs which could be accessed sequentially using [ctrl][tab] – this still works in later Windows versions too).


Windows 7 Taskbar


Windows 8 Taskbar and part of the Start/Metro screen



Windows 10 Taskbar

Windows 10 has expanded and changed the functionality of the taskbar somewhat but it is still recognisable as the taskbar, visible almost always, except when you have chosen a full screen option (F11 or a right click menu option) for, say, your internet browser or video player . It needn’t sta on the bottom of the screen nor stay that size – you can left click and hold on a blank area of the bar and drag it to any of the sides of the screen and if you hover your mouse pointer over the top edge of the bar you’ll see the cursor change to a two headed arrow and you can left click and drag that edge to make the bar as wide as you want.

If you have widened the taskbar to give you more space to show tasks (quick launch or running), I’d recommend a rethink of how many quick launch icons and/or how many programs you run at the same time. Quck Launch icon should be just you handful of regular programs you use, not everything, you still have the start menu and the desktop for lesser used tasks. Running too many programs does eventually cause problems, try to keep only tasks currently in use running, you’ll have a much smoother speedier Windows experience.


The taskbar has evolved throughout Windows versions and extra functionality has been added with each new release. Its main purpose remains the same however; that of quick access to, and an overview of running tasks. Next blog I will delve deeper by breaking down each element of the taskbar.


Terra Sancta

Another of Jordan’s to showcase. Somewhat dated now but still a useful “brochure” site that doesn’t really need much updating. A non-profit charity site, this illustrates Jordan’s varied background and the wide experience she bring to her translating and language roles.

Jordan was commissioning another two sites so I decided this one was worth doing for nothing, it being a charity and all. An informational site for the most part. Providing background information to Jordans work in Palestine.

USB, Bits and Bytes

USB1, USB2, USB3, 3.1, micro-USB, even bits and bytes – I’ll try to demystify these for you below.

The term USB or Universal Serial Bus will be familiar to most of you as used by memory sticks (flash drives, thumb drives are the same thing), commonly about the width of your thumb and slightly shorter (though as these have developed, they have go shorter to the point where I now have one that sticks out less than 5mm from the slot). The main development has been in capacities, speed and price. 128gb* is the max currently at an affordable price of about £25 though 512gb is available for about £150 and 1tb for £600). If you see very cheap ones such as one I see now on Amazon UK 1tb at £26, they are certainly fake. I know this because I have bought an allegedly 128gb stick and failed to copy my 60gb of music onto it. How do the sellers get away with it? Because normally it will take months for many people to reach the actual limit of perhaps 1gb (if you’re lucky). I researched and found a free software utility called h2testw (you’ll find it if you google that, if not email me and I’ll send you a free copy). Essentially this runs a read/write test and compares with the alleged storage space and speed stored electronically on the device itself.

USB standards have jumped several times. USB2 was up to 4 to 5 times faster than USB1 and USB3 (initially ( to 6 times faster) is now in version 3.1 (faster still at twice that of USB3). New models of computer will support all USB versions but older models, for instance 2014 laptops will only support USB2 and below.

It is also possible to use USB to power external drives though some need more power than available on USB and so require a separate power supply unit. The usb port can be expanded to extend other usb ports and also other devices such as wireless network connectors, Bluetooth (for phones etc), wireless keyboards and mice.


As far as connectors go, this image from wikipedia (left)says far more than I can in words. there are also male/female equivalents allowing extender cables.


Here also a new USB3.1 plug called a micro-B superspeed plug



Ok a quick lesson in size and speed units. The basic unit of zero or one is a bit. Because early PC transfer was 8 “wires” wide this became a standard byte. You’ll rarely see bits referred to except in broadband speeds as Mbit/sec). OK if you’re still with me, Storage space is usually talked about in terms of Kb, Mb, Gb and Tb each 1000 times the previous one. Although Mbyte strictly means 1000² and is an international standard (IEC 1998), but it is still sometimes used to mean 1024² and its not always obvious which.

Jordan Lancaster

Jordan is a busy translator and language teacher. I have created several sites for her. Her main one she wanted modelled after an existing one since she wanted to change from a troublesome host. That made the content easy to obtain but finnicky in terms of mimicing the existing layout, different hosts use different tools which have specific features. That being said, WordPress with its easy configuration and available plugins, coupled with a powerful theme made for a very attractive and functional site. It showcases her services, publications as well as events past and future. <a href=””></a>

Windows 10 revisited

Windows users were being pressured to upgrade to Windows 10. It was free to install because Microsoft wish to change their income stream so that users will pay small amounts, to add extra functions to built in different applications. Most individual and small business users seldom buy Windows at all, they usually wait until their existing computers need replacing and get the current version included with their new model. Microsoft are trying to create a market similar to Android on tablets and phones where the income stream is from small apps.

Microsoft officially ended their Windows 10 free upgrade program on July 29th 2016, approximately a year after the operating system was released and just days before the Windows 10 Anniversary Update arrived. Windows 10 is now running on 400 million active devices as of September, thanks in no small measure to that free upgrade offer.

There are still a lot of Windows 7 and 8 PCs out there, however. For those that did want to upgrade but didn’t get around to it, there are still a couple of known ‘loopholes’ to get a free Windows 10 upgrade which Microsoft hasn’t bothered to close, even months after the offer formally ended, for instance for those using accessibility tool or running “testbed” systems.
Why upgrade anyway? Should you have given in to the constant badgering on your screen?… “Limited time free offer!” “Download whilst its free” etc. It was not without its problems; Some of the main functionality was still not finished, such as Mail which still had some issues. Also many existing older devices won’t work, for instance Canon say, about their Pixma 4600 (amongst many) that there is no Win 10 driver and that a printer replacement is recommended (it works for me though when I recently upgraded – so that I could write this blog from a more informed point of view). The fact that it wouldn’t always be free made an upgrade seem urgent but fully updated and virus protected Windows 8.1 or Windows 7 (both using Google Chrome to browse) systems was and still is perfectly usable. Any earlier versions of Windows didn’t qualify for a free upgrade anyway.

If you are a power user with many critical applications, your other software providers might require you to do so (or the not sometimes too, where they are slow to upgrade themselves). But if you are like two-thirds or more of computer owners just interested in browsing the internet, emailing and perhaps having a few photographs then even XP is possibly adequate for your needs. Upgrading was more likely to be necessary when your ageing computer fails for another reason and you buy a new one – in which case it will already have Windows 10.

But XP is unsupported and Win 7 and 8 support will run out – does that matter? Microsoft support isn’t the best, answers are more often found in the user community (google your problem and hundreds of people will probably have already solved it for you). “But I’ll miss out on all the security upgrades” The monthly updates have ceased to be the Microsoft panic “my god there’s a security leak we must fix it pdq” to “lets tweak things a bit and make people feel all warm and supported”.
Unless there is some functionality in Window 10 that you MUST have (tbh I can’t imagine what that would be) my advice would be to wait for when your current computer need replacing.

In a future blog I will share my own experiencess with upgrading to Windows 10 surprisingly painlessly.

Inframe Photo Club

Modelled after the site and performing the same functions, except, in this case, for a group based in Nottingham.

This site caters to a University of the 3rd Age group (though U3A is a protected identity so I we can’t say that, whoops!). This photo group has regular photo outings taking photos on a range of cameras from point and shoot to full frame DSLR cameras with lenses the size of buckets! However photographers collect hundreds, even thousands of shots that might collect digital dust (pixels?) unless there is a vehicle to choose from you archive and “exhibit”. Enter this web site.  Periodically (monthly, or not) they choose a theme and rummage (metaphorically) through their archives to show some of the damn good shots they might have taken, recently or in the past. Take a look, there’s a wide range of styles and quality, all with individual interpretations of the chosen theme.

The dark background and side menu is particularly designed to showcase the images – landscape format is particularly good but portrait (upright) also works though less optimally. There is a periodic “competition” where each image can be rated. The second item in the menu gives the title of the gallery currently being voted upon using a star-based ranking system.