How I work

Build it and they will come? Unfortunately not. A web site is not so much a product, more of an organic process, it must be built, for sure, but to be seen by search engines it needs to be active.  My workflow means that I build the site that you want and, for a small monthly charge I not only host it but keep it active with small changes that you request and regular security checks and updates to keep it safe and alive. I also establish a relationship with you. I send you regular reports summarising the activity on your site,  number of views, how many are new etc (and if you ask I can let you have a further breakdown on each site page and where access has come from).

I develop using Pat Bell Websites - Perth How I workWordPress, some +35% of the web is built using this content management system or CMS.  Actually, the web was always and is still HTML (now HTML5) it is just extra functions that make it do fancier stuff like galleries, store and organise your content (stuff), that WordPress does for you (via php and javascript mostly). WordPress is Open Source which means that, it is not a commercial enterprise pleasing shareholder and prone to takeovers and even going out of business.  Being open source means that, rather than being coded by a bunch of random geeks, it has a well disciplined team of hundreds of wizard programmers who take WordPress places it needs to go, handle any security issues promptly and provide willing help in the friendly and supportive WordPress community. I’ll talk more about WordPress in another blog sometime.

I can offer my services so economically because whilst I could code what I needed, I seldom need to spend days over what can be obtained in minutes. Built on the foundation of WordPress is a whole ecosystem of add-ons – themes that give a background style (albeit infinitely changeable), plugins that give whatever functionality you can imagine (and with over 40,000 plugins available there’s more than I can imagine). Some of the good add-ons are premium, ie are licensed annually, so some special functionality, such as specialized eCommerce, can incur an extra annual cost.  Some of these premium add-ons allow me to develop beautiful sites designed exactly how I imagine, quickly and reliably.  Before I discovered some of these add-ins, laying out a page (such as jordanlancaster.co.uk) took days to get exactly right. Now its not just quicker it requires so much less compromise, if I want a certain layout, I can achieve it in minutes, giving me more time fo consider the design and branding.

My background has been working with many individuals and small companies, developing software and training their staff. This experience leads me to identify with a particular type of user, one who just want “it” done and the decisions about things they don’t fully understand made for them. This is why my service is fully managed. For me the advantage is that I can keep all the sites secure (using Wordfence) as well as all the software up-to-date. The recent “Panama Papers” leaks were possible because of out-of-date software leaving a security hole that keeping the site updated would have plugged.

Apparently 80% of websites are being accessed by a mobile device. So it is important to be able to respond to the differences in device size. “Responsive” web sites adjust to the device that is being used to view it. You can shrink the browser window to get an idea of how this web site responds. Of course many new features such as video headers, wide “hero” images across the page, slide show and so on, become very popular and if the site requires it, or the client insists, I will include such features. However there needs to be a compromise between speed of the website and design. I try to go for a balance since it is worth remembering that Google and other search engines rank according to site sPat Bell Websites - Perth How I workpeed.  Responsive design is also a Google factor as is proper keyword usage. Google will downrank a site that has excessive duplicate keywords so “keyword stuffing” no longer works.

I use SEO plugins like “All in one SEO”, “Yoast” or (my current favorite) “RankMath”  as add-ons that guide me through the necessary processes of optimising my sites for search engines. From keywords and metadata to submitting the sitemap. I also setup the Google Search console.

Acknowledgements

Icons by dDara from www.flaticon.com is licensed by CC 3.0
Icons made by Pixel Buddha from www.flaticon.com Photo by Christopher Gower on Unsplash Beach Image by  Gregory Culmer Icons made by Freepik from www.flaticon.com Icons made by fjstudio from www.flaticon.com Icons made by Pixelmeetup from www.flaticon.com Icons made by Darius Dan from www.flaticon.com 
This product includes GeoLite2 data created by MaxMind, available from https://www.maxmind.com.
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eCommerce

It’s a complicated world, the world of online selling. So I make it easy for you by using WooCommerce – the most popular shopping platform on the internet, by far. Used byover 3 million businesses worldwide, small and large.

The possibilities are boundless but I make it easy for you. We talk and figure out what you need – taxes, shipping, payment gateways plus all sorts of variations depending upon your specific products and business.  I will guide you through the options leading you to the most efficient and easy to use site for you and your customers.

The cost depends upon any specific extras you require. There is an initial extra for integration and implementation (usually around 50% on top of the site cost). There are also extra monthly licence costs for some of the add-ons. It is easy for these to accumulate, but I will guide you to what will work for your business at the most economical cost.

 

Marketing

There are a lot of options for marketing on the internet. Starting with simply collecting email address of prospects and following a mailing plan. You can connect up with advertising possibilities such as Facebook and Google.

I have a number of options that help you through the process. Made easy by simple email templates and strategies, tried and tested by email marketing experts.

 

Hosting

Managed WordPress Pro server

Content Delivery Network by CloudFlare

WordPress

All Care Plans Include...

All the time

Every Month

Specific Plans Plus...

Personal plan - $35 pm

Tweaks and fixes.

Business plan - $50 pm

Website care report. Tweaks and fixes plus weekly /daily (as required) backups and up to 30 mins additional tasks (non-transferable). Extra tasks $75 ph

Performance plan (for high access sites) p.o.a

As above plus bespoke performance specifications eg. extra storage, extra processors and extra bandwidth. Required for high traffic ecommerce or membership sites.